A practice that most people to help increase the number of visitors to their site nowadays is that of exchanging links with other websites. However, some forget to assess the level of importance and the type of visitors that may drop by their site. Like for example, a gaming website will have no use for visitors coming from a website that caters to real estate sales or brokerage.
It is only fit that people should be careful to select the proper websites to which they would trade links. Ideally, sites of the same genre should be the case since in most cases, business opportunities will be a big help to them coming from the actual visitors of the site.
Sites that care less about the link exchange programs available are categorized as link farms, sites that are purely becoming a gateway of sorts just to be visited by anyone on the web. They do not cater to any specific genre and are just in it for traffic purposes.
While there is nothing wrong with partaking in such, the essence of a website and its potential drawing power are rendered null and void. People less familiar with the actual benefits and profitability that a website would have should do some minor research on how to effectively make use of link exchanges. They would be surprised at what potentials they are wasting.
Originally posted on January 19, 2007 @ 12:20 am